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London-based avant-garde designer Hussein Chalayan has signed a collaboration deal with premium denim firm J Brand. That's right, he's doing JEANS now *crickets*. The women’s styles will be retailing in the fall.
Now this should be interesting. Avant-garde is the opposite of RTW (ready-to-wear), so this is so out in left field for me. I imagine that we'll know them when we see them though. Designers are pulling out ALL of the stops to make some $$$.
This entry was posted
on Monday, March 09, 2009
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denim line,
Hussein Chalayan,
J Brand
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