New Denim Line Alert: CJ by Cookie Johnson  

Cookie Johnson, wife of retired basketball star and entrepreneur, Magic Johnson has launched her own business. That's right! A denim line, named CJ by Cookie Johnson which caters to the curvy while providing some style.

And folks, this is no She by Sheree venture (for my Real Housewives of Atlanta fans). Cookie, a graduate of Michigan State University with a degree in Retailing of Clothing and Textiles, is collaborating with Michael Glasser as a partner, the man behind denim brand staples such as Seven for all Mankind, Citizens of Humanity, and current owner of Rich & Skinny. Nice!

CJ by Cookie Johnson debuted with an all-star line-up of styles - boot cut, straight leg, boyfriend, high-waist, and legging. At a price point of $145-$198, the line is available in sizes 24-38. The line has debuted at Nordstrom for summer, with a debut at Neiman Marcus and Bloomingdale's set for September.

With Cookie's educational background, celebrity, and premium denim guru Michael Glasser, there really is no reason for this line to be anything short of great. Having a business tycoon as a husband won't hurt either.

Cookie is definitely one smart cookie.

This entry was posted on Wednesday, June 17, 2009 and is filed under . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .