Why? I don't know, but Cheap Monday decided to produce Tight Fit unisex jeans, for men and women. Staffers at The Cut tried them on for size and gave their verdict:

All were impressed by how comfortable they were: lightweight, stretchy, and supersoft. The jeans were Efron-esque on our male models — a passing (male) editor deemed them "rather feminine" — but both were fans of the fit and feel. (One wondered aloud whether his pair could "go missing" when we sent back the rest.) Predictably, the women were slightly more critical, yanking at the navel-grazing "Mom jean" waistband. Although the front view was flattering through the hips and thighs, the "deal-breaker" for them was the butt-enveloping back pockets, extending partially down the thigh.

Those pockets are definitely U-G-L-Y, and definitely look better on the guys. Unisex jeans??? FAIL.

Source: The Cut