Happy Anniversary Jeans!!!  

75 years ago in September of 1934, Levi Strauss & Co. introduced its first line of women's jeans called Lady Levi's. They were created for women who wore men's jeans while working on farms and ranches, but by 1935, made it all the way to the pages of Vogue Magazine.

To celebrate this anniversary, Lynn Downey, Levi Strauss & Co historian, will be hosting several events at Levi stores which will feature historical women's jeans, memorabilia, and discounts to shoppers.

The upcoming dates and locations are:
  • October 3 - Los Angeles Beverly Hills Store
  • October 17 - San Francisco Union Square Store
  • October 24 - Chicago Michigan Avenue Store

"Levi Strauss & Co.'s decision to create a line of women's Levi's jeans was very progressive at the time," says Downey. "Pants still weren't an acceptable part of a woman's wardrobe, let alone a style of pants considered to be men's workwear. The Lady Levi's line offered forward-thinking women a new sense of freedom - and though this new found liberation started in the West, it eventually became a nationwide phenomenon." 

Who you tellin'?! 

Oh, and FYI, if you are still wearing denim jeans that looks like those in the ad above, please kill yourself :-)   No, but seriously, please get some new jeans...immediately.

Source: DenimHunt

This entry was posted on Tuesday, September 29, 2009 . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .