*deep sigh* It really bugs me when celebs don't keep it real with us. The latest offender??? Emma Watson. Although she said last July when she became the face of Burberry, that she had NO interest in having a clothing nor perfume line click here, she has been acting as creative advisor for her own eco-friendly line for British retailer, People Tree called The Emma Watson for People Tree collection.

The entire collection, which includes a full range of separates for men and women, is 100% organic cotton and made entirely by hand by Fair Trade groups. "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there," said Watson in a statement.