Following the trend of Chanel, Ralph Lauren, and Net-A-Porter, today Gucci will launch its first iPhone/iPod Touch application.

Not only will it offer a 24-hour music channel, hotel and restaurant tips, playlists and a turntable for mixing Mark Ronson tracks, it will also enable users to purchase an exclusive pair of sneakers from the Ronson collection. Also launching this Saturday, is Gucci's traveling sneaker store.

"I designed the Gucci app like I would any other accessory," Gucci creative director Frida Giannini tells WWD. "Music is an essential part of my vision, and the app is the perfect instrument to be able to bring music to the virtual world of Gucci. Working with Mark Ronson has obviously given me the opportunity to include a cool factor and exclusive content."

 

I'm actually a BlackBerry user, but I will be checking this out on my iPhone user/friend's phones!